Will artist stick it out with SoundCloud once a fee is established to
upload content?. Recently it has been reported by Hannah Karp, publisher at www.online.wsj.com that “ SoundCloud plans to
launch the subscription in the
first half of next year, said SoundCloud chief executive Alexander Ljung.”
Accordingly, this strategy will not only impact the business to customer model,
this will also impact the business-to-business
model. In other words, music content providers will also become impacted
by this decision. It is stated “
musicians and djs who want to upload songs, mixes, and mashups onto SoundCloud
in significant volume pay a monthly fee.”(WallStreetJournal, 2014) Granted SoundCloud has always offered content
producers payment plan, now they
are pushing it more. Prior to their
licensing deal with Warner Music Group, SoundCloud offered publishers the option to
upload free, utilize the “On SoundCloud Pro Unlimited” service, or the
“On SoundCloud Pro” service” (SoundCloud, 2014). On Sound Cloud Pro provides
content publishers extend upload time,
additional stats including plays by country, and pin tracks and play
list to the top of your profile
with Spotlight, for $6 a month or $55 a year. On the other hand, “On SoundCloud Pro Unlimited” offers content providers
unlimited uploads, city to city tracking, website and app analytical
reports for a cost of $15 a month
or $135 a month. As stated before
although these offers have been
available, the fact that it will no longer be free for artist to upload their music causes conflict
Today, SoundCloud has become the
format of how people receive artist music. Due to the fact that mp3 files appear to take up too much
space in some audiences emails. Therefore
the question appears will artist be able to afford to release music once this new fee is established. On
top of this , the music industry
is raising the barriers of entry for independent to break into the industry. Purely it can be seen
through pricing. By Warner Music
Group buying into Sound Cloud it becomes a competition.
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